Tag: Layout and Design
17
Jun
What’s in a Name? Everything.
by Adi Marshall
No Comments
Judging a book by its cover doesn’t only mean judging the design—readers also make judgments based on the title. Everyone is warned at some time...
27
Apr
Pictures with Words Are Worth More than a Thousand Words
by Jamie LeSueur
1 Comment
What draws the eye in advertisement pictures? We live in a world covered thick as a jungle by advertisements. Writers, designers, and publishers alike regularly...
19
Apr
How to Be Every Readers’ Type(face)
by Cala Taylor
2 Comments
When authors and editors understand the purpose of different typefaces and sizes, they can better attune their style choices to their goals and audience. Editing...
07
Apr
The Goldilocks of Typesetting: The Perfect Font Style and Line Spacing
by Stacey Clark
1 Comment
Eye-tracking experiments reveal that the readability of a website largely depends on the font size and line spacing. So you’ve made the perfect article. What...
09
Jun
Seeking Attention: What Covers Attract Readers?
by Rachel Roberts
1 Comment
Readers know not to judge a book by its cover, but how much of an effect does the cover have on reader choice? Successfully intriguing...
07
Apr
Why Adults Are Reading YA
by Dylan Parker
3 Comments
Why are adults still reading YA books? Despite the fact that YA books are nominally targeted at kids ages 12–18, industry data suggests that the...
21
May
Love at First Type: It’s Not Always about the First Typeface You See
by Staff
5 Comments
Choosing a font can be a daunting task. But with the proper instruction, it doesn’t have to be. Selecting the best typeface for your document...
05
Mar
Online Editing: The Effects of Technology on Future Editors
by Staff
4 Comments
“Higher education institutions need to give their students experience drafting, editing, and commenting on each other’s work online.” —Zimmerman and Yohon (2002) I am currently...
03
Oct
Tired of “Safe” Typefaces? Letterforms J-a-g-e-n to the Rescue
by Staff
1 Comment
“Using type well is an art, but the principles underlying the uses of type are also based on research.” —C. D. Rude (2002) in Longman’s...
01
Aug
Unblock Editor’s Block
by Staff
4 Comments
Receiving constructive criticism from others before you revise your work can help you find a better way to approach a subject. As editors, we can...
