Pictures with Words Are Worth More than a Thousand Words
by Jamie LeSueur
What draws the eye in advertisement pictures? We live in a world covered thick as a jungle by advertisements. Writers, designers, and publishers alike regularly...
Book Sales: Why You Should Focus on Parental Preference Before Child’s Choice
by Alyssa Anderson
A survey of millennial parents reveals that book format, diverse characters, and positive reviews influence parents’ decisions when purchasing books for their kids. When it...
How to Effectively Use Social Media When Promoting a Book
Social media marketing doesn’t always lead to more book sales. How can you get the most out of marketing your book using social media? From...
One Highly Effective Way to Improve Your Brand Image
How does telling your brand’s story impact consumer perception and action? Consumers have heard stories from young ages, often beginning with the fairytales they listened...