Category: Publishing
05
Dec
How BookTok Is Changing Marketing for Publishers
by Elizabeth Walker
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As readers form connections in online subcultures, publishers are finding new ways to market with authenticity. Publishers adjusted to new ways of circulating manuscripts with...
08
Dec
AI Authors: New Competition in an Already Competitive Industry
by Emma Jean Nelson
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Is AI taking over creative writing? Learn how authors have nothing to fear. Artificial intelligence (AI) is being integrated into many facets of our lives,...
06
Dec
Negotiating Trust and Technology: Editors’ Perspectives on AI Integration
by Macady Whitehead
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Editors facing the rise of AI aren’t surrendering control; they’re defining what creativity, credibility, and authorship mean in the age of automation. As artificial intelligence...
02
Dec
Optimizing Book Covers for the Digital Age
by Katelyn Uibel
1 Comment
When it comes to online marketing, the design and content of physical book covers must be adapted for a digital audience. As the world becomes...
01
Dec
Standing Out on the Shelf: Helping Book Buyers Find the Right Books
by McKenna Tolman
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What convinces someone to buy a book? Here are some specific features consumers are looking for. Booksellers want to determine the best marketing strategies for...
29
Nov
How to Counter the Exodus from Traditional Publishing
by Megan McGee
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The rise of the self-published “Authorpreneur” has come. How can editors and publishers reassess their services to compete in this new publishing environment? As more...
14
Jul
Around the World in 80 Edits: The Perception of Multilingual Articles
by Brianne Barrus
1 Comment
Some of the most interesting ideas in academia are unobtainable for certain communities—not because of being top secret, but because of the language they are...
07
Jul
How Is Product Promotion Changing in the Publishing World?
by Brooke Francis
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We live in a digital world where social media reigns supreme. These changes affect how publishers approach the promotion of their products. Whoever we are,...
02
Jul
What You Should Know About Generative AI’s Editing Capabilities
by Elise Green
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Since the release of ChatGPT in 2022, there have been questions about how it will affect creative industries. One study demonstrates what generative AI can...
25
Jun
Writing for Inclusive Game Design
by Eldin Ratliff
No Comments
When designing game instructions for accessibility, both visual design and rule writing can play a big role. In technical writing, we want to make instructions...
