Tag: How BookTok Is Changing Marketing for Publishers
06
Apr
BookTok Book Talk: Reaching Diverse Reading Communities
by Alyssa Knutti
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BookTok may seem like just another way to waste time, but this study suggests there’s more to this diverse TikTok subcommunity. For the last several...
05
Dec
How BookTok Is Changing Marketing for Publishers
by Elizabeth Walker
1 Comment
As readers form connections in online subcultures, publishers are finding new ways to market with authenticity. Publishers adjusted to new ways of circulating manuscripts with...
